Social media campaign and dedicated website launched to highlight a career in general practice - #BEaGP

13 October 2017

Social media campaign and dedicated website launched to highlight a career in general practice - #BEaGP

Dr Karena Hanley, National Director of GP Training; Mr Fintan Foy, CEO; Dr Brendan O'Shea, Director of the Postgraduate Resource Centre

The Irish College of General Practitioners has launched a dedicated website, video series and social media campaign on Facebook and Twitter to encourage medical graduates to become general practitioners, as the number of training places continues to expand in response to the predicted manpower shortage and greater demand for GP services.

The campaign is entitled #BEaGP, and has its own dedicated website -

The website features video stories from GP trainees and trainers about the ICGP's four-year training programme, and advice on the application process.

The campaign highlights the advantages and popularity of a career in general practice - from enjoying a balanced life, being a generalist as well as a specialist, and making a real difference.

The campaign was prompted by the growing demand for medical graduates on the GP Training Programme. The application for the 2018 GP Training Programme will open on Monday 16 October, and will remain open for one month.

"As the number of training places continues to increase to meet demand and impending retirements, we responded with this campaign to highlight the attractions of a career in general practice," said ICGP CEO Fintan Foy.

At the centre of the campaign is a series of video stories with trainees on the North Dublin scheme, the South West scheme and the Social Medicine module. The stories combine interviews with trainers and trainees at various stages on their four-year programme. The stories range from a Dublin inner city practice, to a scenic Kerry practice.

"We want to highlight the benefits of general practice, which are considerable. But it's not a perfect life and we need more support at Government level for primary care. We need greater workforce planning, and GPs need financially viable practices," added Fintan Foy.

"We continue to have insufficient workforce capacity for general practice into the future, and we need more GPs than ever before," he said.

Media queries

Aileen O'Meara, Communications Consultant, ICGP
Tel: 01 5175311 / 087 2239830, Email: